Scott Tilton and his co-founder RJ Kraus didn’t have much money to advertise their new site, so they got in a motor home and traveled the country to evangelize their business and get to know their target market of athletes. To maximize the time they spent meeting athletes at events, they made deals with publications that reached their audience. The two founders would distribute magazines and stickers at events and the publications would give their fledgling site free marketing.

It was tough work, but it got them their first 10,000 members. And it gave them credibility with the athletes they courted.

You’ll hear a lot of creative partnering in this program, like how they got brands to help them get hundreds of thousands of members. Those partnerships help Hookit bring in both members and revenue, but I’ll let Scott explain in the in the interview.

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