Hookit to power digital and social media visibility for the 2016 KAABOO music, culinary and arts experience in Del Mar, CA.

(June 27, 2016 Solana Beach, CA) Hookit, a Data Driven sponsorship intelligence firm based Solana Beach CA, is proud to power KAABOO’s social and digital media engagement for their upcoming festival set for September 16-18, 2016 at the Del Mar Race Track.

KAABOO Del Mar is a weekend escape, uniquely curated as a fully immersive live music experience without the rough qualities of a traditional outdoor event. FromSeptember 16 – 18, KAABOO will celebrate the best of music, culinary, craft libations, comedy, dancing, enticing contemporary art exhibitions and all of the indulgent amenities you could hope for, all in one place at the iconic Del Mar Racetrack + Fairgrounds.

The event will have 100+ music and comedy acts performing over the three day event including Jimmy Buffett & The Coral Reefer Band and Aerosmith, plus chart-topping alt. rockers Fall Out Boy will join already announced Jack Johnson as the 2016 headliners. The extensive lineup also includes Lenny Kravitz, Daryl Hall & John Oates, The Avett Brothers, OneRepublic, Third Eye Blind, Flo Rida, Dana Carvey and The Cast of Silicon Valley.

“We were looking for the best way to help our guests share their love of KAABOO digitally with their peers, and additionally for KAABOO to be able to clearly communicate the significant volume of promotional exposure our event creates for our trusted brand partners” said Brian Pilsl, Senior Vice President of Revenue at KAABOOWorks LLC.

“This relationship is just the beginning of Hookit’s entry into the music and entertainment space,” said Carl Thomas, Chief Revenue and Business Development officer at Hookit. “This partnership is right in the sweet spot for the Hookit Valuation Methodology (HVM) platform, helping festival operators to both broadcast the community’s social interactions and to be able to accurately track, measure and determine a earned media value of their partnership exposure based primarily on audience engagement and secondarily upon logo exposure”

“We are looking forward to a long-term arrangement with KAABOO as Hookit has proven it’s value as a trusted supplier of these services to major sports events,” said Scott Tilton, CEO of Hookit. “KAABOO 2016 marks the beginning of the use of Hookit’s technology and expertise at large scale music and entertainment properties.


KAABOO is a three-day “mix-perience” and the perfect weekend escape, curated as a fully immersive live music experience without the rough qualities of a traditional outdoor event. It combines a diverse mix of music, high quality culinary offerings, the very best craft libations, visually inspiring art exhibitions, comedy, dancing and all of the indulgent amenities you could hope for, together in one place. Located at the historic Del Mar Racetrack + Fairgrounds, just north of San Diego on the Southern California coast. In a unanimous decision from the board of directors of the 22nd DAA at the Del Mar Fairgrounds, the five year (with a 5 year extension) contract to hold KAABOO at the Del Mar Fairgrounds and Racetrack was approved on April 12, 2016, ensuring that KAABOO will be a fixture in Southern California for many years to come. Passes for KAABOO are on-sale now at www.kaaboodelmar.com.

About Hookit

Based in San Diego, CA., Hookit offers the most comprehensive and exacting data analytics platform for establishing and tracking the value of individuals/athletes, teams and events across the sports and entertainment industries. Through its proprietary platform and Hookit Valuation Methodology (HVM), Hookit brings athletes, teams, brands, agencies, events, leagues and federations together in mutually beneficial partnerships. Hookit’s blue-chip client roster includes Go Pro, Monster Energy, IMG, Toyota, U.S. Ski and Snowboard Association and NBC Sports.


Fran Richards
Vice President, Marketing