September 06, 2017 — Hookit, the leading sponsorship analytics and valuation platform in
sports marketing, is pleased to announce a long-term partnership with the McLaren
Honda Formula 1 team. As the official digital valuation partner, Hookit will
measure, value and help optimize the ROI the team drives for its sponsor-partners
across social and digital media.
Beyond sponsorship
measurement and valuation, the McLaren Honda marketing team will also have
access to real-time analytics and insights for comparative benchmarking and tools
to optimize its digital content and marketing strategies, maximizing
sponsorship value across social and digital media.
“Hookit prides itself on
being the first, most trusted standard in the marketplace for next-generation
sponsorship analytics and valuation and we’re thrilled to be partnering with
McLaren Honda,” said Scott Tilton, CEO of Hookit. “Zak Brown and his team are
very forward-thinking and focused on capitalizing on the massive growth and
opportunity they have to drive value for their sponsors in social and digital
“It’s clear that Hookit is a
pioneer in this space and provides the deepest, most comprehensive solution
that aligned with our needs,” said Zak Brown, Executive Director of McLaren Technology
Group. “Hookit’s capabilities complement our strategy for industry-leading
insights and business intelligence enabling us to demonstrate tangible ROI across
all of our marketing activities.”
“McLaren has an established
status in activating our brand and partners across digital and social media
through creative campaigns and pioneering digital platforms,” said Rob Bloom,
Group Digital Director. “Through our partnership with Hookit, we are now better
placed to report on the value that we drive for our sponsor-partners through
this medium and optimize our future activations.”
About McLaren Honda
The McLaren brand is
synonymous with the highest levels of performance. Since its foundation in
1963, McLaren has been a pioneer and innovator. In the competitive world of
Formula 1 motor racing, McLaren has forged a formidable reputation, having won
20 World Championships and over 180 races, with champion drivers Emerson
Fittipaldi, James Hunt, Niki Lauda, Alain Prost, Ayrton Senna, Mika Hakkinen
and Lewis Hamilton.
About Hookit
Hookit is the leading
sponsorship analytics and valuation platform for sports. As consumption and fan
engagement of sports grows exponentially on social and digital media,
Hookit helps brands to maximize sponsorship investments and empowers athletes,
teams, leagues and federations to prove and increase their value to sponsors.
Hookit measures value across multiple social and digital platforms by analyzing
overall engagement and brand promotion, including mentions, hashtags, keywords
and logos within photos and videos using computer vision
software. Hookit’s Valuation Methodology (HVM) was awarded The 2016
Digital Marketing Association’s Innovation Award for Valuation and Attribution.
Hookit’s growing roster of
marquis clients includes GoPro, Monster Energy, Sony, Vans, Asics, Major League
Soccer, Canadian Olympic Team, World Surf League, FIS, NHRA, PGA European Tour,
McLaren Honda F1, Speedway Motorsports Inc., BF Goodrich/Michelin, Liverpool
FC, United States Ski and Snowboard Association and Feld Entertainment. Hookit
is based in Solana Beach, CA.
Request a Demo – Are you ready to see how Hookit’s business intelligence tools and insight can help drive your digital marketing decisions? Request your free brand demo today and see for yourself just how powerful #spontech can be.