Hookit.com CEO Scott Tilton rebranded the company from Sponsorhouse.com to better label the evolving brand. Once set up with the goal to help riders find sponsors, Sponsorhouse was becoming more of a promotional and interactive site. When repeatedly asked what Sponsorhouse does for its athletes, the same phrase kept coming up: “Hooking it up,” Tilton said.
Hookit.com is all about helping action sports athletes. The company aims to be a one-stop-shop platform that assists athletes in promoting themselves, getting exposure and drawing industry support to build their brands in their discipline. Hookit.com has reached tens of thousands of members, mainly by word of mouth, by adapting to the ever-changing ways social media and web interaction is happening.
Hookit.com recently partnered with ESPN to utilize its Athlete Index during X Games broadcasts. This digital media tool tracks an athlete’s exposure and fan following in the social media world of Twitter, Facebook and Instagram. It’s a great way to monitor what interests the fans and what doesn’t.
After catching word of Hookit.com last year, I spoke with Tilton to find out what was going on with his company.
Read the full story at: http://xgames.espn.go.com/rally-moto-x/article/9343039/hookitcom-ceo-explains-how-company-supports-action-sports-athletes