Build-Up To 2018 Brands Masterclass: Why A Platform Is Also A Brand

The iSportconnect 2018 Brands Masterclass is just hours away.
Several leading brands and executives from around the world will be taking part in tomorrow’s (Tuesday’s) premier invitation-only event in London, including sponsorship valuation pioneers, Hookit.

Speaking exclusively to iSportconnect, their CEO Scott Tilton, explained why his company is both a platform and also a brand.

This article originally appeared on iSportConnect