![[SportsPro Media] How Motorsports Influenced The Top 50 Most Marketed Brands in Sports](https://hookit.com/wp-content/uploads/2020/10/50MM_BlackBook-motorsports-trends.jpg)
Oct 9, 2020 | News and Media
READ THE FULL COVERAGE HERE How much sponsorship value was driven by the world of motorsports, where did it come from, and which brands were the beneficiaries of this promotion? (Insights by Hookit, Published by SportsPro)
![[SportsPro Media] PODCAST: Hookit CEO Scott Tilton Discusses The 50 Most Marketed Brands In Sports](https://hookit.com/wp-content/uploads/2020/10/SPM_Podcast-June-2020.png)
Oct 8, 2020 | News and Media
LISTEN HERE Hookit Co-Founder & CEO Scott Tilton joins SportsPro Media to discuss how the rankings were created, the trends in the data as well as the broader sponsorship industry over the past year, and where sports marketing goes from here.
![[SportsPro Media] Trends in the Rankings of the 50 Most Marketed Brands in Sports 2020](https://hookit.com/wp-content/uploads/2020/10/50MM_Brands_trends.jpg)
Oct 7, 2020 | News and Media
READ THE TRENDS HERE Find out which sports nearly all the top brands were invested in, which brands were noticeably absent from the rankings, and what category to look out for when it comes to spending in sponsorship. (Insights by Hookit, written & published by...
![[SportsPro Media] The Rankings Explained: The Data Behind the 50 Most Marketed Brands In Sports 2020](https://hookit.com/wp-content/uploads/2020/10/50MM-explained-Nike-Getty-Images-via-SportsPro.jpg)
Oct 6, 2020 | News and Media
(Image Source: Getty Images via SportsPro Media) READ THE ANALYSIS HERE Here, we break down where the data comes from and how it was analysed to arrive at the inaugural ranking, including insight into how sponsorship value is calculated. (Written by Hookit, Published...
![[SportsPro Media] The 50 Most Marketed Brands In Sports](https://hookit.com/wp-content/uploads/2020/10/Top-10-Brands-for-50MM.jpg)
Oct 5, 2020 | News and Media
The Rankings: See All 50 Brands Here, you’ll find the list of all 50 brands ranked in order, including stats on each, such as their total sponsorship value, # of promoters, and total social engagement.
![[SportsPro Media] Announcing The Top 50 Brands In Sports](https://hookit.com/wp-content/uploads/2020/10/SPM-press-release-50MM.png)
Oct 5, 2020 | News and Media
READ THE ANNOUNCEMENT HERE This article was the initial reveal of the Top 50, first naming Nike as the Most Marketed Brand in Sport. See what else was released on day 1.
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