Jun 6, 2018 | News and Media
Leaders in Motorsport: How Nascar plans to conquer ChinaFor years, the domestic narrative around Nascar has centered on its dwindling event attendances, falling TV viewership and mounting sponsorship struggles. Yet the growing international ambitions of stock-car...
May 24, 2018 | News and Media
INDYCAR Revs Up Sponsorship Intelligence In Long-term Partnership With Hookit 24 May 2018, San Diego, CA – In the buildup to Sunday’s 102nd running of The Greatest Spectacle In Racing, INDYCAR, the sanctioning body of the Indianapolis 500, has partnered with...
Apr 24, 2018 | News and Media
Atop the recent Paris-Roubaix podium, Peter Sagan appeared wearing a now-familiar pair of motocross goggles draped around his neck. Nothing to do with the cobbles’ mud and dust, the goggles are pure cross-promotion, for eyewear sponsor 100%.Some laugh, stylistas howl....
Mar 20, 2018 | News and Media
Triple-Digit Growth for Digital Audience; Second-Largest Attendance in Aspen HistoryX Games Aspen 2018 content across ESPN’s networks enjoyed double-digit usage growth on television, triple digit growth on digital and streaming services, while video growth across...
Mar 20, 2018 | News and Media
Olympians were once largely anonymous athletes. The period leading up to the Olympic Games and directly thereafter was the prime (and sometimes only) opportunity to capitalize on their athletic notoriety. A magazine cover here or household product commercial there –...
Feb 20, 2018 | News and Media
The NBA instituted a new format for its 67th annual All-Star Game with team captains, Stephen Curry and LeBron James, picking teams. Team Curry and Team LeBron square off on the hardwood Sunday night, but the battle has already been won on social media when it comes...
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