Sep 12, 2018 | News and Media
It has been described both as a “stroke of genius” and “unpatriotic” with millions taking to social media to voice their opinion on Nike’s latest campaign – fronted by NFL star Colin Kaepernick. Analysts have already recorded a 31% rise in Nike’s online sales in the...
Sep 10, 2018 | News and Media
The rumours about Paul Pogba just don’t stop these days. For a man who didn’t seem keen to talk to the Manchester-based reporters last season, the Frenchman has been very vocal of late. Recently Pogba has said the following: ‘There are things I cannot say...
Sep 7, 2018 | News and Media
For the first time in the history of SportsPro’s annual 50 Most Marketable Athletes (50MM) list, the selection was informed by insight from our data partners, Hookit. The sponsorship analysts created the Hookit Marketability Score to rate the commercial tangibility of...
Sep 5, 2018 | News and Media
A new report reveals the Notorious’ turbulent twelve months have taken their toll on the MMA sensation’s earning power. The SportsPro 50 Most Marketable, published this week, details how popular athletes are on the main social media platforms — Facebook, Instagram,...
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