Nov 19, 2018 | News and Media
Spontech pioneers Hookit have just released their latest rankings for sports leagues. Last month’s data is based on the world’s leading competitions and their social media interactions. The NHL, UFC and English Premier League have all made the top 10 standings. Which...
![SPORTTECHIE: [Webinar] How Leading Brands Are Connecting Sponsorship to Business Results](https://hookit.com/wp-content/uploads/2018/11/webinarsporttechiebrands.jpg)
Nov 15, 2018 | News and Media
In order to keep up with changes in consumer behavior, deals between sponsor brands and sports properties have begun to evolve, with new metrics and KPIs being incorporated to address the brand’s objectives. With the performance-based sponsorship model, sponsor brands...
Nov 5, 2018 | News and Media
Hookit’s latest rankings are out! The U.S. based company, a pioneer in sponsorship valuation, has just released its athlete interactions data for October. Surprisingly, UFC lead the rankings but Conor McGregor misses out on top spot. There is also a shock entry into...
Nov 2, 2018 | News and Media
Data provided by sponsorship valuation company Hookit shows how the College Football Playoff top six teams fared over the last week in terms of social media engagement. Hookit tracked the likes, shares, comments, and video views for posts by each school on Facebook,...
Oct 24, 2018 | News and Media
Virat Kohli has it made a habit to not settle for anything less than the No. 1 position. The run machine has conversions with a consistency second to none other in his profession. In blue flannels, facing the white ball Kohli scaled yet another peak to leave the icons...
Oct 22, 2018 | News and Media
The Tennessee Titans spurned a last-minute two-point conversion attempt as the Los Angeles Chargers held on for a 20-19 victory in the second game of the 2018 NFL International Series at London’s Wembley Stadium on Sunday. The result means a fourth straight victory...
![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets-45x45.png){kind=small}