Dec 18, 2018 | News and Media
Christmas has come early for basketball fans. The National Basketball Association (NBA) is currently social media’s most popular sports league in the world, according to spontech pioneers, Hookit. The NBA finished top of the pile in last month’s rankings, a massive 42...
Dec 4, 2018 | News and Media
Real Madrid midfielder Luka Modrić may have taken his Ballon d’Or crown away from him, but former Bernabéu team-mate Cristiano Ronaldo will take some beating when it comes to social media. The superstar, now playing for Juventus in Italy, attracted more than 114...
Nov 27, 2018 | News and Media
Two-time World Champion Fernando Alonso said goodbye to Formula 1 at the weekend after 17 successful seasons in the sport. Despite being in the shadow of Lewis Hamilton for the last few years of his stellar career, the Spaniard’s popularity has remained unaffected....
Nov 19, 2018 | News and Media
Carrie Woodward is fully aware that in this day and age, the way Michelin connects with an audience that is younger and more diverse than ever before is critical. As Michelin’s global partnership director, Woodward watches with amazement how quickly a new generation...
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