Top Social Interactions During the Women’s World Cup

Top Social Interactions During the Women’s World Cup

Jul 25, 2019 | Insights

The 2019 FIFA Women’s World Cup was seen by 14 million viewers in the USA on television, outperforming last year’s men’s World Cup final by more than 20 percent. Based on Hookit data, however, profiles for men’s World Cup teams and athletes saw upwards of 900% more...
NBA Free Agency: A Seismic Shift On And Off The Court

NBA Free Agency: A Seismic Shift On And Off The Court

Jul 24, 2019 | Insights

How the NBA’s Wild Free Agency Will Affect Major Brands In one of the craziest NBA free agencies in league history, countless big time all-stars have switched teams. This enormous relocation of talent around the league has lead to a completely reshaped competitive...
Whitepaper: Technology Brands in Sponsorships

Whitepaper: Technology Brands in Sponsorships

Jul 19, 2019 | Insights

Promotional Effectiveness Report on Computing, Business Software, Hardware, Telecom, and Apps & Consumer Hardware Advanced technologies have created a platform for the world of sports to sit on. The creation of fan apps, digital playbooks, and social media are...
Which Potential Olympic Athletes are the Best on Social Media?

Which Potential Olympic Athletes are the Best on Social Media?

Jul 18, 2019 | Insights

Discovering Ambassadors in a ‘Rule 40’ World What is Rule 40? The 2020 Summer Olympics in Tokyo are right around the corner, and by ‘right around the corner’ we mean July 24th, 2020. Yes, over a year away. The Summer Games may be over a year away but in the...