How Brand Ambassadors On Social Media Impact Buyer Decisions
The Power of Influencers With the Rise of Social Media In this day and age, with the dominance of social media, consumer behavior is changing. Old tactics for reaching the target consumer are becoming obsolete and social media personalities are acquiring more and more...
How to Find the Right Entities to Sponsor
Keys To Finding The Best Sports Sponsorships, a Brand Perspective Brands are always looking to stay ahead of their competitors, and this includes when they are searching for potential sponsors and partnerships. Not all partnerships are the same, however, as some...
Accurately Measuring Sponsorship ROI
What Metrics Count When Measuring Brand Sponsorship ROI? How Can Brands Maximize ROI? How can brands maximize sponsorship ROI? By answering this question brands will be able to make smarter decisions on which ambassadors to invest in. When brands look for potential...
X Games Takes Center Stage
Which Athletes & Brands Will Take Center Stage at the Upcoming X Games The X Games, one of the biggest extreme sports events in the world, gets underway August 1st. Some of the biggest names in skating, BMX, and moto X will showcase their talents in Minneapolis in...
How Big Can Esports Get? Who to Sponsor When it Comes to Online Influencers
From streamers to YouTubers and from professional gamers to full-on esports competitors, there’s a lot to unpack about the world of internet personalities. Since the birth of YouTube in 2005, people have been subscribing to a wide variety of content creators. There...Get to Know Hookit
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