Congratulations on the Social Media Gold!
The Olympics — the pinnacle of sport for athletes worldwide, where hard work and perseverance turn to well-deserved gold, a major sporting stage where countries compete for top honors, and a unique marketing platform where sponsors reach their global audience and reap...
How to be the LEADER in Sports Sponsorship
“Using statistical analysis, small-market teams can compete by buying assets that are undervalued by other teams and selling ones that are overvalued by other teams.” — Grantland On reading this statement if Moneyball was the first thing that came to your mind — YOU...And the NBA All star WINNER is..
Who has better odds of winning the All Star game this week? Team LeBron? Or Team Curry? Answer: It’s NEITHER. With all the buzz surrounding the NBA All Star game this weekend and the odds and bets about who will win, the real winners are — BRANDS. Brands and sponsors...How To Calculate Sponsorship ROI And Capture The Impact of your Sponsorship $$$
CRO Kimberly Cook of Hookit presented about Hookit’s unique value proposition for the sports industry at the National Sports Forum including how to calculate sponsorship ROI on February 11, 2018, as part of the NSF Tech Tank. The panel of judges were: Dave Mullins,...
Who Really Won? Super Bowl LII Social Media Sponsorship Results
The Super Bowl, one of the most anticipated sporting events of the year is finally over, with the Philadelphia Eagles winning their first Super Bowl title. While the Eagles and Patriots battled on the field, a bigger battle was fought for your attention by brands and...Get to Know Hookit
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