Best practices for sports properties to drive value for sponsors
Among the millions of social media posts everyday, there are very few promotional campaigns & posts that make us sit up and take notice. Although fans eagerly follow their favorite sports teams and athletes on social media, creating and running successful social...
Improving Sponsorship Value And ROI: NBA Case Studies
Among all the sports teams, athletes, leagues and federations present on social media, none has been successful as much as the NBA. With over 7 billion interactions across its social channels, the NBA easily outranks the other big leagues in the United States. i.e,...
Social Media ROI of the 2018 FIFA World Cup
The biggest celebration of global football, the FIFA World Cup is just kicking off. Millions will root for their national teams to win the ultimate prize — being crowned the World Cup Champions. Russia hosts the month long tournament this year, in which 32 nations,...
What we learned about Sponsorships at Leaders Week New York
“Those are legacy [sponsorship] models that were created on a consumer behavior that is no longer there. We need to evolve the model, and as the leaders in the industry, we are pushing for that evolution.” — Joao Chueiri, vice president of Consumer Connections at...
Metrics For Brand Sponsorship To Prove Impact Through Reporting
Now that you, the team, have successfully brought on new sponsors and optimized your content campaigns to consistently drive more value, what’s next? It’s time to know the metrics for brand sponsorship that you’re being judged on and show your impact. After...Get to Know Hookit
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