Whitepaper: Automotive Brands in Sponsorships
Automotive & Sponsorship: An Overview Automotive brands are intertwined with many sports properties, especially so in racing and motorsports as endemic sponsors. Over the years, automotive brands have become sponsors to some of the most popular sporting events,...
Brands In Sport: Top Mentioned Brands by NHL Finals 2019 Teams
The NHL Finals pitted the Boston Bruins and the St. Louis Blues in a battle for the Stanley Cup. Ultimately, the Blues, who had never won a Stanley Cup, took home the trophy in a 4-3 lead. Approximately 9 million viewers tuned in to watch Game 7 of the Finals which is...
Brands In Sport: Top Mentioned Brands by NBA Finals 2019 Teams
The 2019 NBA Finals pitted the two time defending champions, the Golden State Warriors, against the Toronto Raptors. While the Raptors ended up taking home the championship title, we examine which brands got the most attention from the two teams on social media. With...
Do NBA Sponsors or Non-League Sponsors Get More Social Exposure & Engagement?
When brands attach themselves to popular images or events, these brands hope to adopt more meaning in the minds of consumers. Today, the NBA – with over 115M followers across YouTube, Twitter, Facebook, and Instagram – is effective in reaching a wide...
Whitepaper: Beverage Brands in Sponsorship
Beverage & Sponsorship: An Overview Brands in every sector are investing billions of dollars into sports sponsorships to reach sizeable audiences and gain brand recognition. Beverage brands are key sponsors for sports properties across a multitude of sports and...Get to Know Hookit
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