Spontech Spotlight
Formula 1 Midseason Social Media & Sponsorship Report
SPORTS MARKETING & SOCIAL MEDIA PERFORMANCE IN THE GLOBAL RACING SERIES Halfway through the race calendar, Formula 1 has seen massive growth in 2021 compared to the COVID-impacted 2020 season. With a global audience coming from every corner of the world, social media allows the series, teams, and drivers to share highlights, challenges, and...
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![[SportsPro Media] BlackBook Motorsport 2020: The racing industry weighs its post-pandemic future](https://hookit.com/wp-content/uploads/2020/10/SPM_BB-release-May-2020-400x250.jpg)
[SportsPro Media] BlackBook Motorsport 2020: The racing industry weighs its post-pandemic future
Released this week, the latest edition of the BlackBook of Motorsport features every major championship promoter, as well as a range of other key industry stakeholders, all of whom are facing untold financial pressures as they scramble to reopen for business following...
![[SportsPro Media] Hookit’s Social Report | 2020, Part Two – How did the series, teams and brands perform?](https://hookit.com/wp-content/uploads/2020/10/SPM_BBM-Part-2-May-2020-400x250.jpg)
[SportsPro Media] Hookit’s Social Report | 2020, Part Two – How did the series, teams and brands perform?
Hookit, the Black Book's official data partner, reveals who in motorsport was winning on social during the months of March and April, when racing was predominantly on hold. The social media teams of various motorsports were gearing up for new seasons when...
![[AdExchanger] Skullcandy: ‘We’ve Become A Wildly Metrics-Driven Company’](https://hookit.com/wp-content/uploads/2020/10/AdExchanger_moodboostSkullcandy-May-2020.jpg)
[AdExchanger] Skullcandy: ‘We’ve Become A Wildly Metrics-Driven Company’
How do you justify increasing spend in this economic environment? Because it’s working. How do you know? We’ve become a wildly metrics-driven company, and we see that we’re crushing our ROAS goals. We’re fortunate to have a product that resonates right now, that’s...
WEBINAR: Sports Marketing in the Post-Pandemic Environment
Sports seasons came to a sudden halt and fans may not be back in stadiums en masse for months. When sports do come back, how are brands and sports organizations planning to renew the activations and fan engagement campaigns that drive value? In this webinar, Hookit...
SportsPro Media: Hookit’s Social Report | 2020, Part One – How did the series, teams and brands perform?
In a data study of the early months of 2020, Hookit, the BlackBook's official data partner, reveal who in motorsport was winning on social. When the motorsport industry was still whirring its way into life during the first two months of the year, the various social...
Sponsorship in the NBA
Top League Partners Getting Most Value Two Months into 2020 Hundreds of brands have their hand in sponsoring different NBA athletes, teams, and the league. With all of the value the world of sports sponsorship has to offer, the ability to quantify that value is...
2019 Year in Review Report: Brand Sponsorships by the Numbers
Technology continues to revolutionize the world of sponsorship. Digital media evolves daily with no intent to stop. Artificial Intelligence is one part of that evolution that seeks to help brands advance their promotional strategies, and optimize their sponsorships....
The Game within The Game
Who Won the Super Bowl from a Brand Perspective? On Sunday, February 2nd, the Kansas City Chiefs and the San Francisco 49ers took the field at Hard Rock Stadium in Miami for Super Bowl LIV. Millions of fans tuned in from across the United States to watch not only the...
How Brands Can Reward Athletes & Influencers for Social Media Performance
6 Steps To Implementing Sponsorship Incentives Into Athlete Contracts