Spontech Spotlight
Press Release: 50 Most Marketable Brands in Sport 2021
London, UK - 20th September, 2021 NIKE RETAINS STATUS AS WORLD’S MOST MARKETABLE BRAND IN SPORT Global sportswear giant tops SportsPro’s second annual list of the World’s 50 Most Marketable Brands powered by Hookit Adidas, Emirates, Santander and Red Bull complete this year’s top five Brands ranked according to Hookit’s SportGraph™ and computer...
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![[Forbes] The World’s Highest-Paid Soccer Players 2020: Messi Wins, Mbappe Rises](https://hookit.com/wp-content/uploads/2020/10/Forbes_Messi-Top-Paid-September-2020-400x250.jpg)
[Forbes] The World’s Highest-Paid Soccer Players 2020: Messi Wins, Mbappe Rises
When it comes to measuring the greatest players in the world’s most beautiful game, the focus inevitably turns to a pair of rivals with household names and exclusive claims to being the only team-sport athletes to earn $1 billion during their careers. It may be time...
![[Forbes] NBA Cracks The TikTok Code As U.S. Takes Aim At World’s Hottest Media App](https://hookit.com/wp-content/uploads/2020/10/Forbes_TikTok-September-2020-400x250.jpg)
[Forbes] NBA Cracks The TikTok Code As U.S. Takes Aim At World’s Hottest Media App
The leagues all want a part of the app, but the NBA, whose TV viewers are 43 years old on average, is well ahead of the pack on TikTok, where more than 60% of the audience is under 30. The NBA’s following of 11.7 million is twice as large as any other sports...
![[Sports Business Journal] SBJ Unpacks: NFL Takes The Stage](https://hookit.com/wp-content/uploads/2020/01/brandrewardathl-featimg-400x250.jpg)
[Sports Business Journal] SBJ Unpacks: NFL Takes The Stage
FIRST TWO ROUNDS OF NHL PLAYOFFS GENERATE $14.5 MILLION IN SOCIAL SPONSORSHIP VALUE Through the first two rounds of the NHL playoffs, $14.5 million in social media sponsorship value was generated for the top-performing brands and sponsors, according to data provided...
![[Forbes] The Next Billion Dollar Athlete: Lionel Messi Closing In](https://hookit.com/wp-content/uploads/2020/10/Forbes_Messi-Billionnaire-400x250.png)
[Forbes] The Next Billion Dollar Athlete: Lionel Messi Closing In
After a disappointing season, the soccer superstar is eyeing the exit at Barcelona, but he still is on pace to reach that astronomical goal alongside Tiger Woods, Floyd Mayweather and, yes, Cristiano Ronaldo. The only move Lionel Messi really needs to make to become...
[Sports Business Journal] SBJ Unpacks: Tennis Gaining Momentum With Djokovic Committing To N.Y.
MLS TOURNAMENT GENERATES STRONG SPONSORSHIP NUMBERS ON SOCIAL During the MLS is Back Tournament, which concluded Tuesday evening, the league, clubs and players generated $8.5 million in social media sponsorship value, according to data from social...
[Sports Business Journal] SBJ Unpacks: More NFL Staffers Return To Park Avenue
MLS' RETURN GENERATES OVER $6 MILLION IN SPONSORSHIP VALUE Throughout the MLS is Back Tournament, the league, teams and players have generated $6.3 million in sponsorship value for 32 brands, including all main jersey sponsors and key league sponsors, according to...
![[SportsPro Media] Hookit’s Social Report | 2020, Part Four – Assessing Formula One’s year so far](https://hookit.com/wp-content/uploads/2020/10/SPM_F1-August-2020-400x250.jpg)
[SportsPro Media] Hookit’s Social Report | 2020, Part Four – Assessing Formula One’s year so far
In a study of Formula One's 2020 season, Hookit, the BlackBook's official data partner, reveals the social media winners from the global motorsport series. After Formula One finally held its first Grand Prix of 2020 on 5th July, Hookit's monthly data deep...
[Sports Business Journal] SBJ Unpacks: NBA Return Gives TNT Boost Over Pre-COVID Viewership
From the beginning of the NBA bubble on July 7 through July 28, the league, teams and players generated $63 million for 53 brand partners, which include all the jersey sponsors, many top league sponsors, and a handful of athlete sponsors, according to data provided to...
[Sports Business Journal] SBJ Unpacks: NFL, Union Install The Spread
The NWSL Challenge Cup heading into Sunday’s Chicago Red Stars-Houston Dash championship game has generated more than $1.1 million for brand partners, over half of which went to Procter & Gamble’s Secret brand, according to data provided to SBJ's David...