Spontech Spotlight
Making the Most of Athlete Partnerships at the Tokyo 2020 Games
Getting max sponsorship value out of every branded post The Tokyo 2020 Summer Olympic Games (in 2021) begin in 2 days. The athletes are in Tokyo and ready to compete. Your partnerships are set and your athletes have more ability to promote your brand now than in any Games in the past thanks to Rule 40 changes. But, even with those changes, you...
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Spontech Blog
SportsPro: A decade of 50MM: How the list, and athlete marketing, has evolved
Ten years, more than 200 sportsmen and women, countless debates: SportsPro’s 50 Most Marketable has clearly evolved in line with broader trends. Yet, on reflection, the list tells its own story.
Milwaukee Business Journal: Giannis Antetokounmpo beat by just five other athletes in the world for marketability
The Milwaukee Bucks All-Star and reigning Most Valuable Player of the NBA was recently ranked No. 6 on the 2019 World’s Most Marketable Athletes list compiled by London-based media company SportsPro.
Biggest Brands In College Football – How Brands Are Effectively Activating Their Sponsorships
Brands have always been prominent in college football and with so much money being pumped into collegiate football sponsorship, their strategies need to have solid ROI. Being that it is illegal to partner with specific players, due to their amateur status, brands need to find other ways to leverage the college football platform to their advantage.
SportsPro: 50 Most Marketable 2019: Understanding Hookit’s Promotional Effectiveness Score
The Hookit Promotional Effectiveness (PE) Score was used to inform the composition of SportsPro’s 2019 50 Most Marketable Athletes list. Here’s how it works.
SportsPro: World’s 50 Most Marketable Athletes 2019
Naomi Osaka has been named as the world’s most marketable athlete for 2019 by SportsPro, the leading sports business media company across print, digital and events.
Viva Glam Magazine: The Curious Link Between Fashion and the NBA
If you were asked to think of a connection between the basketball court and fashion, you would probably struggle. To be fair, we can’t see many runways featuring the shorts and vests, although basketball boots have long been a popular casual footwear choice for young people.
Top 10 NFL Players – July 2019
NFL Season is back! It’s a beautiful time of the year. As you’re preparing your list of which players to draft for your fantasy draft team, Hookit looked into which athletes generated the most fan engagement for the month of July.
Top 10 MLB Players – July 2019
Every July in the baseball world ends with a flurry of trades caused by MLB’s July 31st trade deadline, the last chance for teams to make major changes to their rosters until the season ends.
Top 10 Tennis Players – July 2019
Tennis athletes spent endless hours preparing for July 1st, the day the Wimbledon Championships began. This two-week-long tournament is a highlight every year in the tennis world and, of course, this year was no different.