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![[Sports Pro Media] Examining the top motorsports series on social media](https://hookit.com/wp-content/uploads/2021/08/BBM-July-series-compared.png)
[Sports Pro Media] Examining the top motorsports series on social media
BlackBook's official data partner Hookit analyses the social media performance of five of the top motorsport series, including Formula One, Nascar and MotoGP. The importance of social media 2021 has seen full seasons resume across motorsport, but with differing levels of fans allowed on site depending on the series. Additionally, TV ratings have...
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Spontech Blog
The Athletic: The Business of Being Baker: An exclusive inside look at Mayfield’s unique endorsement structure
Baker Mayfield, the 6-foot-1, 215-pound Austin, Texas native and Heisman winner from Oklahoma who Cleveland drafted No. 1 overall in 2018, appears to have changed that narrative and the result has been a flurry of national endorsement deals that have elevated his profile.
SPORTbible: Cristiano Ronaldo Exclusive: I Still Love Football, But Now I Want To Become The GOAT Of Business
Data from Hookit, a sports sponsorship analytics platform, says Ronaldo has more followers across Facebook, Instagram and Twitter than any other athlete and he generated 887.2 million interactions during the first six months of 2019.
Best practices for an Engaging Brand Ambassador
For a brand, partnering with an athlete or influencer can be very rewarding, but how well do they represent your brand to their followers? Here are some best practices that brand ambassadors should follow to effectively promote their sponsor brands on social media.
It’s a Match! Pairing the right FAN with the right BRAND
Sports fans spend money on their favorite teams and their favorite brands. But how do teams and brands know which fans are the right fit for their partnership?
Top 10 Esports Players – August 2019
From Brett Hoffman, better known as Dakotaz, with 9.5M interactions to the well-known NICKMERCS or Nick Kolcheff with 1.5M, here are Hookit’s top ten Esports players with the highest social interactions among fans
Top 10 MLB Players – August 2019
After the trade deadline on July 31, MLB organizations either start to think of the postseason or plans for next year. Teams are making late season runs for a Wild Card spot, and the toll of the long season is beginning to wane on players.
Top 10 NFL Players – August 2019
August and the start of football season are synonymous. The Hall of Fame Game, the kickoff to the NFL preseason, saw the Broncos edge out the Falcons.
Top 10 Tennis Players – August 2019
It has been an action packed month for tennis featuring the final grand slam of the year, the US Open.
How Brands Can Leverage Audience Analysis
The audience is one of the most important parts of a successful sponsorship. Brands need to create sponsorship campaigns that will resonate with their target audience, and in order to create that perfect sponsorship, they need to know who their target is by performing analysis.