Spontech Spotlight
![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets.png)
[FORTUNE] How much is a tweet from an Olympian worth?
Olympic sponsorships aren't just for television commercials anymore. Increasingly they extend to tweets, TikToks, and Instagram posts. But just how much is a social post worth from an Olympian? Hookit, a San Diego–based analytics firm that specializes in sports sponsorships, has put a value to all the sponsored social media posts from Olympians....
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Spontech Blog
Grading Athletes – How Scorecards Can Make You A Better Sports Marketer
Brands have been using sponsored properties and individuals to promote themselves and their products for many years. These brand ambassadors are chosen to help the brand grow and expand its horizons because they are considered to have significant influence over the audience the brand wants to reach.
Likes Vanishing on Instagram? What This Means For Brands
This year, Instagram has been experimenting with hiding “Likes” in countries across the globe. The test hit the US this month, causing alarm for American influencers and brands.
2019 NFL Thanksgiving – Most Popular Teams & Players – Infographic
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Top NBA Players – October 2019
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Spontech Podcast Series: Jaybird Sport
In this episode, host Roger Breum interviews Jeff Taylor, Global Team Lead for Athletes & Ambassadors at Jaybird Sport.
Top 10 Rugby Players – October 2019
This October saw the majority of the much-awaited Rugby World Cup 2019 played in its stunning host nation – Japan.
Top 10 NFL Players – October 2019
Whether it’s been the 49ers’ hot start, Cam Newton’s season ending injury, or the emergence of new, young MVP candidates like Lamar Jackson or Christian McCaffrey, the season has been full of intrigue.
Top 10 Premier League Players – October 2019
With a number of upsets and impressive displays, October has been an exciting month in the Premier League and, with the busy Winter months just around the corner, the competition will only intensify from now.