Spontech Spotlight
VIDEO: F1 Sponsorship & Social Media Season Recap
Key Takeaways from 2021 & Lessons for 2022 Watch Roger Breum, Hookit’s Head of Marketing & Sponsorship Insights, walk you through the social media reach & growth of the series over the past season, the sponsorship impact for brands and which brands saw the best results, the top campaigns throughout the season, and key lessons and...
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![[Sports Pro Media] Examining the top motorsports series on social media](https://hookit.com/wp-content/uploads/2021/08/BBM-July-series-compared-400x250.png)
[Sports Pro Media] Examining the top motorsports series on social media
BlackBook's official data partner Hookit analyses the social media performance of five of the top motorsport series, including Formula One, Nascar and MotoGP. The importance of social media 2021 has seen full seasons resume across motorsport, but with differing levels...
![[Los Angeles Times] Simone Biles, the greatest gymnast alive, could be the next marketing GOAT too](https://hookit.com/wp-content/uploads/2021/08/LA-Times-Simone-Biles-400x250.png)
[Los Angeles Times] Simone Biles, the greatest gymnast alive, could be the next marketing GOAT too
There’s a reason for the rhinestone goat outlined on Simone Biles’ leotard. At 24, Biles has redefined what’s possible in gymnastics by performing complex skills few in the world can match. It’s why she’s acknowledged to be the Greatest of All Time (try abbreviating...
Making the Most of Athlete Partnerships at the Tokyo 2020 Games
Getting max sponsorship value out of every branded post The Tokyo 2020 Summer Olympic Games (in 2021) begin in 2 days. The athletes are in Tokyo and ready to compete. Your partnerships are set and your athletes have more ability to promote your brand now than in any...
![[L’Equipe] Sky Brown & Rayssa Leal – Baby Boss](https://hookit.com/wp-content/uploads/2021/08/LEquipe-Sky-Brown-Rayssa-Leal-July-2021-png-400x250.png)
[L’Equipe] Sky Brown & Rayssa Leal – Baby Boss
Lewis Hamilton, silver costumer, smiles at the photographers. Rafael Nadal and Dirk Nowitzki also pose, smiling. In this month of February 2020, the most prestigious athletes on the planet walk the red carpet of the Laureus Sports Awards ceremony in Berlin, rewarding...
![Sponsorship Across European Football [INFOGRAPHIC]](https://hookit.com/wp-content/uploads/2021/07/Euro-Football-blog-header-400x250.png)
Sponsorship Across European Football [INFOGRAPHIC]
2020-2021 Season Recap Powered by Hookit Nearly a quarter of all sports fans on social media are followers of at least one entity across top European football leagues. As the Euros get to their final stages and in the middle of the summer offseason of the country...
Sponsorships In Golf: 2020-’21 Midseason Analysis
Halfway through the LPGA tour schedule and more than halfway through the PGA & European Tours, Hookit looked back on the golf season so far to analyze which brands, golfers, and tournaments came out on top across social media. To include the full season, we looked...
![[SportsPro Media] How to brand and deliver on social during the Tokyo Olympics](https://hookit.com/wp-content/uploads/2021/06/SPM-Tokyo-2020-preview-400x250.png)
[SportsPro Media] How to brand and deliver on social during the Tokyo Olympics
In this article, Hookit explains how brands can best capitalise on partnerships with athletes around this summer’s Tokyo 2020 Olympic and Paralympic Games. Many factors will make the Tokyo 2020 Olympics this summer look a lot different than previous Games, including...
Event Recap: F1’s Monaco Grand Prix 2021
Hookit analyzed how Formula 1, the teams, and drivers performed during the days leading up to and just after one of racing’s biggest events, the Monaco Grand Prix. Instead of “on the track” performance, Hookit focused on the value that these organizations and...
![[Yahoo Sports] Anonymous NFL Players Rate Among World’s Top-Paid Athletes](https://hookit.com/wp-content/uploads/2021/06/Yahoo-Sports-NFL-linemen-400x250.png)
[Yahoo Sports] Anonymous NFL Players Rate Among World’s Top-Paid Athletes
On Tuesday, Sportico released its list of the Top 100 highest-paid athletes. Conor McGregor topped the list, netting $208 million over the trailing 12 months (the $170 million he earned from the sale of Proper No. Twelve, his Irish whiskey brand, was more than any...