These sponsorship deals chart Neymar’s rise to world’s most expensive footballer
These sponsorship deals chart Neymar’s rise to world’s most expensive footballerSpending a large part of the 2017/18 season on the sidelines through injury has done little damage to football superstar Neymar’s status in the sport.According to sponsorship intelligence...Leaders in Motorsport: How Nascar plans to conquer China
Leaders in Motorsport: How Nascar plans to conquer ChinaFor years, the domestic narrative around Nascar has centered on its dwindling event attendances, falling TV viewership and mounting sponsorship struggles. Yet the growing international ambitions of stock-car...
Metrics For Brand Sponsorship To Prove Impact Through Reporting
Now that you, the team, have successfully brought on new sponsors and optimized your content campaigns to consistently drive more value, what’s next? It’s time to know the metrics for brand sponsorship that you’re being judged on and show your impact. After...
How Sponsorship Audience Alignment Can Help Target The Right Fan
The sports ecosystem provides a way for sponsor brands to align themselves with one of the world’s most passionate and energetic audiences — the sports fan. According to IEG, the top 3 reasons why brands spend money on sports sponsorships are, to increase brand...Get to Know Hookit
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