Improving Sponsorship Value And ROI: NBA Case Studies

Improving Sponsorship Value And ROI: NBA Case Studies

Jun 28, 2018 | Insights

Among all the sports teams, athletes, leagues and federations present on social media, none has been successful as much as the NBA. With over 7 billion interactions across its social channels, the NBA easily outranks the other big leagues in the United States. i.e,...
The business of being Cristiano Ronaldo

The business of being Cristiano Ronaldo

Jun 15, 2018 | News and Media

Cristiano Ronaldo is one of the richest athletes in the world. The 33-year-old Real Madrid soccer star has an estimated net worth of $450 million. As of June 5, the Portugal-born soccer star has already made an estimated $108 million for the year, according to Forbes....
Social Media ROI of the 2018 FIFA World Cup

Social Media ROI of the 2018 FIFA World Cup

Jun 15, 2018 | Insights

The biggest celebration of global football, the FIFA World Cup is just kicking off. Millions will root for their national teams to win the ultimate prize — being crowned the World Cup Champions. Russia hosts the month long tournament this year, in which 32 nations,...
What we learned about Sponsorships at Leaders Week New York

What we learned about Sponsorships at Leaders Week New York

Jun 8, 2018 | Insights

“Those are legacy [sponsorship] models that were created on a consumer behavior that is no longer there. We need to evolve the model, and as the leaders in the industry, we are pushing for that evolution.” — Joao Chueiri, vice president of Consumer Connections at...