Infographic: NHL 2021 Midseason Sponsorship Update

Infographic: NHL 2021 Midseason Sponsorship Update

Mar 22, 2021 | Insights

Like the NBA, the NHL has seen a decline in fan engagement on social media posts by athletes, teams, and the league in the 2021 season compared to the previous season before COVID stopped play. Hockey players have been less active on social this season as well, with...
Infographic: NBA 2020-2021 Midseason Sponsorship Status

Infographic: NBA 2020-2021 Midseason Sponsorship Status

Mar 22, 2021 | Insights

The NBA started later in 2020 than a normal season, but, even a year after the pandemic struck, the league has not seen a full recovery on social media in terms of fan engagement. When compared to the same period from the previous season, just before the COVID...
Event Recap: PGA’s Players Championship 2021

Event Recap: PGA’s Players Championship 2021

Mar 19, 2021 | Athlete Spotlights

At last weekend’s PGA Tour Players Championship, the top 5 brands by sponsorship value were all endemic brands, with Titleist taking the top spot, in part due to partner Justin Thomas pulling out the win.     Interested in knowing the sponsorship value...
2021 Brands On The Rise (Full List)

2021 Brands On The Rise (Full List)

Mar 8, 2021 | Insights

The State of Sports Marketing Entering 2021 Despite the pandemic, sports properties were still able to drive $7.9B in sponsorship value for brand partners through their social media channels. Though total posts by sports entities and the interactions on those posts...