Roger Breum | Hookit

Ninja’s Lollapalooza Weekend Shows His Growth Could be Plateauing

Aug 8, 2018 | News and Media

Tyler “Ninja” Blevins’ astronomical rise to dominance among esports personalities has been filled with livestreams from highly-publicized events and games with high-profile celebrities, but evidence suggests Twitch’s most popular streamer may be reaching a plateau....

Sponsorship ROI: How brands can have greater impact on their spend

Jul 31, 2018 | Insights

Recent sponsorship studies show that brands will spend over $147B on sponsorship and activation in 2018, but only 35% of them invest in tracking the effectiveness of that spend. Predicting the ROI of an investment is essential for any brand sponsor, as it helps them...

Valuing Esports: Hookit Announces Integration with Streaming Platform Twitch

Jul 31, 2018 | Company News

Hookit, the market leading sponsorship analytics and valuation platform for sports, is excited to announce full integration with online streaming platform Twitch. With this integration, clients are now able to track follower growth and active streams of selected...

Coca Cola crowned the 2018 World Cup CHAMPION!

Jul 26, 2018 | Insights

World Cup 2018, the month-long global football extravaganza came to a thrilling end last week, with France winning the championship for the second time. It was also a world cup of firsts in many ways — in technology (Video Assistant Referees/VARs), in new audience...

ISPORTCONNECT AND HOOKIT ANNOUNCE PARTNERSHIP

Jul 25, 2018 | Company News

Earlier this week, iSportConnect, the world’s largest global private network of sport business executives announced a partnership with sports sponsorship valuation and analytic platform Hookit. MarketScale had the exclusive opportunity to speak to Hookit Director...

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Ninja’s Lollapalooza Weekend Shows His Growth Could be Plateauing

Sponsorship ROI: How brands can have greater impact on their spend

Valuing Esports: Hookit Announces Integration with Streaming Platform Twitch

Coca Cola crowned the 2018 World Cup CHAMPION!

ISPORTCONNECT AND HOOKIT ANNOUNCE PARTNERSHIP

Get to Know Hookit

INSIGHTS

2021 SPONSORSHIP YEAR IN REVIEW

VIDEO: F1 Sponsorship & Social Media Season Recap

Measure Your Sponsorship Amplification with Earned Media Analysis

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