Listen: Using Sponsorship Technology to Improve Value

Listen: Using Sponsorship Technology to Improve Value

Audio alert! We’ve taken the highlights from Hookit CEO Scott Tilton’s appearance at SportTechie NEXT and clipped them into a 15 minute breakdown of best practices in sponsorship. Some of the questions that he addresses around sponsorship technology and...
The most marketable female athletes 2018

The most marketable female athletes 2018

It has been well documented that female athletes in general have been afforded lower salaries and less lucrative sponsorships. This can be attributed to lower TV viewership and lack of prime time coverage than their male counterparts in their respective sports....