Nov 19, 2018 | News and Media
Carrie Woodward is fully aware that in this day and age, the way Michelin connects with an audience that is younger and more diverse than ever before is critical. As Michelin’s global partnership director, Woodward watches with amazement how quickly a new generation...
Nov 19, 2018 | News and Media
Spontech pioneers Hookit have just released their latest rankings for sports leagues. Last month’s data is based on the world’s leading competitions and their social media interactions. The NHL, UFC and English Premier League have all made the top 10 standings. Which...
![SPORTTECHIE: [Webinar] How Leading Brands Are Connecting Sponsorship to Business Results](https://hookit.com/wp-content/uploads/2018/11/webinarsporttechiebrands.jpg)
Nov 15, 2018 | News and Media
In order to keep up with changes in consumer behavior, deals between sponsor brands and sports properties have begun to evolve, with new metrics and KPIs being incorporated to address the brand’s objectives. With the performance-based sponsorship model, sponsor brands...
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