Jun 12, 2019 | News and Media
With year one of its 20-year sponsorship deal as Official Bank of the Toronto Raptors coming to a close, online banking brand Tangerine could be forgiven for entertaining thoughts—or maybe even concerns—about having to come up with a repeat. … All of this...
Jun 11, 2019 | News and Media
LeBron James and a pair of headphones changed the NBA’s relationship with fashion forever. It was 2008, and the U.S. men’s Olympic basketball team had just touched down in Shanghai. The upstart tech brand had barely launched, selling its first pair of headphones to...
Jun 10, 2019 | News and Media
Two boxers cracked the Top 10 of athletes with the most global social media interactions in May, according to sponsorship analytics and evaluation platform Hookit (watch the video on iSportconnect TV). Britain’s Anthony Joshua and Mexico’s Canelo Alvarez made the...
Jun 10, 2019 | News and Media
Paul Pogba or Christian Eriksen look set to complete Real Madrid’s summer spending… but how do they compare both on the pitch and off it? Pogba is a master on social media, a brand’s dream marketing tool and a frequent poster before and after...
![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets-45x45.png){kind=small}