How Big Can Esports Get? Who to Sponsor When it Comes to Online Influencers
From streamers to YouTubers and from professional gamers to full-on esports competitors, there’s a lot to unpack about the world of internet personalities. Since the birth of YouTube in 2005, people have been subscribing to a wide variety of content creators. There...
Spontech Podcast Series: Team Canada
Listen to Mark Nadolny, Digital Product Specialist on the Canadian Olympic Committee, talk about which aspects of marketing Team Canada focuses on and how the team has aligned their content strategy to better leverage all of their owned and earned media channels. Mark...
Top Social Interactions During the Women’s World Cup
The 2019 FIFA Women’s World Cup was seen by 14 million viewers in the USA on television, outperforming last year’s men’s World Cup final by more than 20 percent. Based on Hookit data, however, profiles for men’s World Cup teams and athletes saw upwards of 900% more...
NBA Free Agency: A Seismic Shift On And Off The Court
How the NBA’s Wild Free Agency Will Affect Major Brands In one of the craziest NBA free agencies in league history, countless big time all-stars have switched teams. This enormous relocation of talent around the league has lead to a completely reshaped competitive...Get to Know Hookit
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