The Game within The Game

The Game within The Game

Who Won the Super Bowl from a Brand Perspective? On Sunday, February 2nd, the Kansas City Chiefs and the San Francisco 49ers took the field at Hard Rock Stadium in Miami for Super Bowl LIV. Millions of fans tuned in from across the United States to watch not only the...
How to Value Your Partner & Ambassador Campaigns

How to Value Your Partner & Ambassador Campaigns

Tracking your 2020 marketing campaigns across your own and partner channels 2020 marks the start of a new year and a new decade. Along with it, many brands are rolling out fresh new brand campaigns. With the ability to reach and engage target consumers on a mass...
Axios: Soccer stars score big with Instagram

Axios: Soccer stars score big with Instagram

Soccer stars and their social media influence Twitter, Instagram and Facebook followers and interactions as of November 2019, in millions Portuguese soccer star Cristiano Ronaldo is the highest paid athlete on Instagram, according to a study by analytics company...