Top 10 NBA Players with highest social interactions among fans
The NBA Finals hosted the Golden State Warriors and the Toronto Raptorsas the only games in June. While some may find the Raptor’s victory surprising, what is perhaps more surprising is that only one Raptors’ player is among the top 10 NBA athletes with the highest social interactions for the month of June. Moving from his number two spot under Dwayne Wade, Giannis Anteokounmpo rises to number one with 8.4 M interactions. Highlights around the NBA Finals made the interactions totals for the athletes in the Top 10 list higher than the previous months.
Note: All data from Hookit Engagement rankings on July 10th, 2019. Data is updated consistently to reflect live rankings on the Hookit Ranks page.
Giannis Antetokounmpo is M.V.P. of Social
Giannis Antetokounmpo blocked Dwayne Wade’s shot at number one for the month of June, gaining 3.4 M more interactions than in May. On June 24th, Antetokounmpo was named MVP at the NBA awards show, the six social media posts dedicated to his honorary award earned him roughly 4.2 M likes. After winning his award, the Bucks traveled to Greece, his country of origin, to raise money for childhood cancer. Posts about this mission also boosted his June engagement numbers.
King James Rises
Lebron James rose four spots in the Top 10 highest social interactions, leading him to the number four spot over players like Steph Curry and Danny Green. With only 6 posts on instagram in the month of June, his absence in the Finals didn’t go unnoticed. Since 2010, he has made an appearance in every NBA final. He posted a video for the success of the Raptors and the Warriors in the playoffs and it received nearly 11.8 M views for his appreciation for the game.
Traded from Toronto
Danny Green jumped 8 points after his debut for the Toronto Raptors in 2019 NBA Finals playoff game. However, he immediately got signed by the LA Lakers following the season. His success greatly boosted his social media presence. Before June, his posts averaged around 24K interactions, but during the month of June, he received nearly 100K likes on every post.
With such a big month for the NBA, the results of these star athletes shine as high as their success on social media. While the players remained the same for the top 3 since last month, Giannis Antetokounmpo finally boxed out Dwayne Wade. Steph Curry stumbled 2 spots after the Warriors loss against the Raptors and content not being focused around the playoffs.
As we head to the offseason, social media is a great platform for athletes to engage with fans and promote quality content for sponsors.
Note: All data is from official Facebook, Twitter, YouTube, and Instagram Business accounts. Any personal Instagram account data is not included in these rankings.
Written by Haley Hein
Haley is a rising senior at Michigan State University with a degree in Marketing and a minor in Graphic Design. As a marketing intern for Hookit, she analyzes data focused around social media to create content for blog posts and insights. Connect with her on Linkedin.