Top NASCAR Drivers With the Highest Social Interactions Among Fans

With March being the first full month of the NASCAR season, the drivers have been active on their social accounts and on the track.  With races at the Las Vegas Motor Speedway, ISA Raceway, Auto Club Speedway, Martinsville & Texas Motor Speedway, the drivers have been competing every week to be on top.  Kyle Busch (704.6K interactions) and Joey Logano (258.3K interactions) remain on top of the social leader boards, with Austin Dillon (178.6K interactions) jumping up 10 spots to come in at number three in the rankings.  Hookit analyzed the top-10 NASCAR drivers based on total number of interactions received via their social media channels and created valuable insights for reasons behind a few of the racers’ rankings.

Key Insights

Kyle Busch Leading in Social and in the Points Race

Kyle Busch had a huge month on both social media and on the race track in the month of March.  With 704.6K social interactions, he leads all Nascar drivers on the social charts.  Busch took the checkered flag at ISM Raceway and the Auto Club Speedway for his first 2 wins of the 2019 season.  His win at the Auto Club Speedway was his 200th career win of his career.  If Busch keeps up this domination on the race track, look for him to keep dominating on the social channels.

Austin Dillon Jumps 10 spots to Number 3

Austin Dillon drove 178.6K interactions on only 50 social posts, which comes to an average of 3.6K per post.  Austin’s average interactions per post is the top out of any driver for the month of March.  Austin’s most engaging post (8.4K interactions) came when he posted a picture of himself and his grandfather, Richard Childress, at the Auto Club Motor Speedway in Fontana, CA.

Daniel Suarez jumps up 17 spots on the social leaderboard

With 141K interactions on his social channels, Daniel Suarez jumps up 17 spots to number 5 on the Hookit Social leaderboard.  With a steady supply of post (118) in the month of March and a top 3 finish at Texas Motor Speedway, Daniel drove his numbers up to get into the social race.

The Wrap Up

March was an important month for NASCAR drivers, brands and fans.  With the season in full force and the drivers racing every weekend, fans are becoming more engaged on the drivers social channels. These social interactions can be instrumental for brands that are sponsoring the top NASCAR drivers and are looking to increase their brand value. By analyzing the top-ranked NASCAR drivers based upon social interactions, brands can create valuable insights when looking for new partnerships or wanting to increase their media value.

Note: All data is from official Facebook, Twitter, YouTube, and Instagram Business accounts. Any personal Instagram account data is not included in these rankings.

Written by Chad Patteson
Chad is on our partnership development team at Hookit. He studied Sports Management at the University of California, Santa Barbara and has worked in many aspects of athletics and analytics.

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