Top 10 MLB Players with highest social interactions among fans
With June done and the All Star break behind us, we are seeing payers rise and fall due to the content on media platforms and their performance on the field. Players like Mike Trout and Nelson Cruz gained support on social with a huge rise since the previous month. Francisco Lindor was also able to knock Justin Turner off the top spot after they switched places from last month.
Note: All data from Hookit Engagement rankings on July 10th, 2019. Data is updated consistently to reflect live rankings on the Hookit Ranks page.
Lindor reclaims #1
Francisco Lindor is not a stranger to having the highest social interactions in the MLB. He knows how to get engagement from his fans with authentic content dedicated to the game and his family. In June, he posted 13 times with several of these posts asking fans to vote for him to play in the all-star game. His most viewed video in June received 300K views, a throwback of him hitting his first ball in MLB and falling. Overall, his content in June received high engagement from his viewers, deserving the #1 spot.
Mike Trout won’t stop rising, in every aspect
In March of 2019, Mike Trout signed a 12-year contract extension worth $426 million to play for the Los Angeles Angels. This record-breaking contract has put a lot of buzz around his name. Beyond the fame, his love for the sport shines in all of his social media posts. Trout keeps fans updated on Twitter of where his team will be traveling every game. This type of behind the scenes look drives thousands of likes and retweets. His star continues to rise, both on the field and on social.
Nelson Cruz, Cruising to the Top 10
In the last month, Nelson Cruz has jumped 26 points into the top 10 highest social interactions in the MLB. With aspirations to go to the All Star Game, Cruz posted a video in spanish to ask his followers to vote for him. This post alone received 40K views. On Fathers Day, his daughter made a video of her love and appreciation towards him. After posting that video on his channels, he got 9K likes and over 30K views.
June is a big month for baseball players and fans as it marks the end of the first half of the season. With the season in full swing, rising numbers for interactions on social media will continue to develop. A lot of these professional baseball players don’t have business accounts for every social media platform, so some engagement statistics are unmeasurable. These unmeasured interactions reduce a player’s value to brands and sponsors, who depend on accurate, complete data to know how to sponsor and how effective their athletes and influencers are at promoting their brand. As athletes continue to grow on and off the field, so will their social interactions. Let’s see if Francisco Lindor can keep his title or if Mike Trout’s rise will take him out of the ball game.
Note: All data is from official Facebook, Twitter, YouTube, and Instagram Business accounts. Any personal Instagram account data is not included in these rankings.
Written by Haley Hein
Haley is a rising senior at Michigan State University with a degree in Marketing and a minor in Graphic Design. As a marketing intern for Hookit, she analyzes data focused around social media to create content for blog posts and insights. Connect with her on Linkedin.