2014 Supercross Social Media Report

With the Motocross season starting this week, we wanted to provide a recap on the Supercross season noting the riders’ impact and activity in social media. Hookit tracked 96 top riders during the entire 2014 SX season that generated over two million new fans and 22 million fan interactions. 
James Stewart came up on top with 3,644,593 fan interactions, and rookie Adam Cianciarulo hit the top spot with a 30% growth in total new fans. Of the 21,731,667 fan interactions during the season, 62.8% came from Instagram. Both James Stewart and Chad Reed went head-to-head posting the 10 most popular photos on Instagram.

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