February 2015 Motocross Social Media Report

In February, Hookit tracked 158 of the top
motocross riders. Together they gathered 497.1K new followers and generated
8.9M fan interactions. Of those new fans, 62.9% came from Instagram, 25.8% from
Facebook and 11.3% from Twitter.

For the third month in a row Ken Roczen took the
top spot generating over 1.6M interactions from fans on social media. Over the
month of February Roczen’s fan base saw a growth of 4.7% bringing him to a
total of over 928K fans.

The 250 class was once again led by Adam
Cianciarulo who generated 684K fan interactions and his fan base grew by 12K
fans.

From the 450cc class the rider showing the
largest growth for the month was Blake Baggett with a total fan base growth of
6.6%. In the 250cc class Vickie Golden’s fan base on social media grew by 19.4%