[SportsPro Media] BlackBook Motorsport 2020: The racing industry weighs its post-pandemic future

Released this week, the latest edition of the BlackBook of Motorsport features every major championship promoter, as well as a range of other key industry stakeholders, all of whom are facing untold financial pressures as they scramble to reopen for business following the Covid-19 pandemic.

The business of motorsport is, of course, a business of live events, a global industry built upon large-scale gatherings, cross-border manufacturing and supply chains, and a crowded calendar that, for many world championships and their competing teams and drivers, requires travel to all corners of the globe.

It goes without saying, then, that these are hugely challenging times for everyone involved.

Like all of sport, the world of motor racing has been rocked by the Covid-19 pandemic. The automotive and hospitality sectors have been impacted as heavily as any, while the live entertainment industry has ground to a screeching halt. Motorsports properties, each with its own designs on commercial growth and international expansion, have been universally stopped in their tracks, stalled by government restrictions on movement and lockdown measures intended to contain the spread of the novel coronavirus.

Several series had managed to begin their 2020 seasons in earnest before the rapid outbreak of Covid-19 rendered racing impossible and forced a staggering spate of postponements and cancellations, casting serious doubt over whether any events can go ahead at all this year.

Read the full article here: https://www.sportspromedia.com/analysis/black-book-motorsport-2020-out-now