Paul Pogba or Christian Eriksen look set to complete Real Madrid’s summer spending… but how do they compare both on the pitch and off it?
Pogba is a master on social media, a brand’s dream marketing tool and a frequent poster before and after matches, whatever the result.
A recent study by the firm SportPro ranked him as the most marketable sportsman on the planet and Real’s money-spinning machine will certainly benefit from that.
With a total following just shy of 49million people, Pogba is the perfect candidate for partnerships with the world’s biggest brands. He generates an impressive £4.50 in media value per follower, according to data provided by Hookit.