bigMETHOD.com: What elements combine to make a successful social media campaign?

Recently I spoke with Greg about the power and value of social media during the IASC’s annual skateboard industry summit at Camp Woodward here in CA.  I have a great video of that talk, which I will post next week, and in the meantime here are some great tips from a previous event Greg and I worked on together entitled “WHERE’S WALDO? Finding Social Influencers & Decreasing Your Costs“.  Hopefully you can find value to enhance your online marketing skills within this collection of feedback from our panelists.

Useful links & tools thrown around during the talk were:

• Hookit.com – instant custom social network for action sports brands