Spontech Spotlight
Sponsorship Market Recap: November 2021
December is here, which means the end of the year, the end of many seasons, and, of course, the November Sponsorship Brand rankings. The global sponsorship value generated across sports was $677M, down -6.1% from October and down over -40% from a high in May 2021. Global football accounted for 49% of the total sponsorship value generated across...
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Spontech Blog
Event Recap: Super Bowl LV
The Tampa Bay Buccaneers won Super Bowl LV on Sunday, but the Kansas City Chiefs generated more value for brand partners. The top brands promoted across the NFL during and in the lead up to the Super Bowl on social media: Nike, PepsiCo, Verizon, PepsiCo's Gatorade,...
European Football: Midseason Sponsorship Update
As we approach the Champions League’s Round of 16, the second half of most major football leagues across Europe will be well under way. We invite you to download Hookit’s Football Sponsorship Report, focused on sponsorship value and effectiveness for brands invested...
Event Recap: X Games Aspen 2021
4 major sponsors of the X Games came out as the top 4 brands, with Red Bull, a major sponsor of many athletes in the event, rounding out the top 5. The X Games owned accounts drove the majority of the value (55%), but when it comes to athletes, snowboarder Anna Gasser...
![[PinkBike] Podcast: Rich Houseman Talks About Rider Sponsorship in 2021](https://hookit.com/wp-content/uploads/2021/03/PinkBike-podcast-Jan-2021-400x250.jpg)
[PinkBike] Podcast: Rich Houseman Talks About Rider Sponsorship in 2021
Photo Kris Magenheim via PinkBike.com Rich Houseman knows a thing or two about what it takes to get sponsored. As the youngest ever factory-sponsored BMX rider, aged 6, he went on to become BMX World Champion and have a successful DH and 4X career. Rich moved into the...
![[SBJ / SBD] Social standing: U.S. athletes expand media reach](https://hookit.com/wp-content/uploads/2021/03/SBJ_Rankings-Jan-2021-400x250.png)
[SBJ / SBD] Social standing: U.S. athletes expand media reach
LeBron James added more than 26 million new social media followers in 2020, according to data from Hookit. James tops the list for most social media followers among athletes plying their trade on major team sports in America with 146.2 million total, spread across...
Motorsports Year In Review: A Look Back At Social Media Performance Across Racing In 2020
Total Sponsorship Value Generated (AAV): $948,102,379 # Entities Active on Social: 3,093# Followers: 889M# Posts (% branded): 1.3M (45% Include Brand Promotion)# Social Interactions: 3.3B Top Brands BrandIndustry2020 Total AAVRed BullBeverage $ ...
![[Forbes] Forbes Sports Awards 2020: Peloton, Nike And Naomi Osaka Score](https://hookit.com/wp-content/uploads/2021/03/Forbes_Sports-Awards-Dec-2020-400x250.png)
[Forbes] Forbes Sports Awards 2020: Peloton, Nike And Naomi Osaka Score
Winners and losers in sports are often decided by who makes the best adjustments during a game or event, but 2020 required pivots on the fly off the field like never before. The NBA and the NHL created “bubbles” to finish their seasons; ESPN and other networks rushed...
![[ESPN Deportes] LeBron, Cristiano, Russell Wilson… Campeones en las canchas… y en las redes sociales](https://hookit.com/wp-content/uploads/2021/03/ESPN-Deportes_Top-Athletes-Dec-2020-400x250.png)
[ESPN Deportes] LeBron, Cristiano, Russell Wilson… Campeones en las canchas… y en las redes sociales
La aparición de las redes sociales y el uso cada vez más frecuente por parte de las estrellas deportivas catapultó la de por sí ya dilatada fama de quienes en todo el mundo son vistos como ídolos y ejemplos a seguir por los fanáticos. Instagram y Twitter son los...
![[SportsPro Media] Hookit’s Motorsport Insights | Ranking the social sponsorship performance of 2020’s series champions](https://hookit.com/wp-content/uploads/2021/03/SPM_JoanMir_Dec-2020-400x250.jpg)
[SportsPro Media] Hookit’s Motorsport Insights | Ranking the social sponsorship performance of 2020’s series champions
Hookit, the BlackBook's official data partner, bids to find out if the winners of Formula One, Nascar, Formula E, MotoGP and Supercross were also champions for their partners. With the 2020 motorsport season virtually at an end, Hookit analysed the winning...