Spontech Spotlight
2021 Brands On The Rise (Full List)
The State of Sports Marketing Entering 2021 Despite the pandemic, sports properties were still able to drive $7.9B in sponsorship value for brand partners through their social media channels. Though total posts by sports entities and the interactions on those posts were down across the board in 2020 compared to 2019, the world of sports continued...
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Spontech Blog
Global Federations, Broadcasters & Rights Holders Gather At Lausanne Digital Masterclass
Some of the world’s leading sports federations, broadcasters and rights holders were in Switzerland today (Monday) for iSportconnect’s2018 Digital Rights Holders Masterclass. Speakers and delegates from across the globe attended the exclusive invitation-only event,...
‘The Convergence Of Sponsorship And Technology’ – Hookit CEO Tilton Talks Spontech
The world of sports sponsorship is rapidly changing with 84% of display advertising now programmatic.
At Large: Jordan, Coke and Allianz… what do these deals tell us about the future of sponsorship?
Three big deals, three different approaches – SportsPro editor at large Eoin Connolly dives deeper into what it all means.
英媒評最具市場價值運動員 日韓皆入圍無中國選手
本月，英國體育產業傳媒公司“SportsPro”公佈了2018年世界50大最具市場價值運動員名單。現效力於曼聯隊的法國球星博格巴在去年位居第三的情況下連升兩級躍居首位，倫敦奧運會冠軍英國著名拳擊選手安東尼-約書亞位列第二，另一位法國足球新星姆巴佩排名第三。值得注意的是，在這份名單中包括了兩位日本選手和一位韓國選手，但無中國運動員入圍。
Hookit Rankings: Social Media’s Most Influential Athletes
A world leader in providing data and insights to expand the value of sponsorships in sports, Hookit is building a formidable reputation in helping brands and properties buy and sell sponsorships more effectively. A pioneer in sponsorship valuation, the U.S.-based...
Brand-tastic! iSportconnect Celebrates Successful Brands Masterclass in London
iSportconnect, the world’s largest global private network of sport business executives, is celebrating after hosting a successful 2018 Brands Masterclass. The exclusive invitation-only event took place today (Tuesday) at Pinsent Masons in London. Guest speakers...
Living The Stream
How did Ninja become gaming’s first crossover star? The “Fortnite” legend is relentless about one thing: He’s always on.
Build-Up To 2018 Brands Masterclass: Why A Platform Is Also A Brand
Several leading brands and executives from around the world will be taking part in tomorrow’s (Tuesday’s) premier invitation-only event in London, including sponsorship valuation pioneers, Hookit.
The rise of spontech in the motorsports industry
Discussion about the importance of spontech and its rise and impact in the motorsports industry at the Black Book Motorsport Forum 2018.