Spontech Spotlight
![[SportsPro Media] Analysing social engagement and sponsorship value of F1 2021 liveries](https://hookit.com/wp-content/uploads/2021/05/SportsPro_Hookit_F1_liveries-May-2021.jpg)
[SportsPro Media] Analysing social engagement and sponsorship value of F1 2021 liveries
BlackBook official data partner Hookit analysed one of the biggest off-season developments in Formula One, the build-up to and the release of the 2021 liveries. The 2021 Formula One season begun on 28th March. But before that, spontech specialist Hookit analysed the social engagement and sponsorship value behind the release of the teams' car...
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