Spontech Spotlight
![[Yahoo Sports] Anonymous NFL Players Rate Among World’s Top-Paid Athletes](https://hookit.com/wp-content/uploads/2021/06/Yahoo-Sports-NFL-linemen.png)
[Yahoo Sports] Anonymous NFL Players Rate Among World’s Top-Paid Athletes
On Tuesday, Sportico released its list of the Top 100 highest-paid athletes. Conor McGregor topped the list, netting $208 million over the trailing 12 months (the $170 million he earned from the sale of Proper No. Twelve, his Irish whiskey brand, was more than any other athlete grossed during the period). No league (or sport) had more athletes on...
Search Content
Filter by Category
Search by Keyword
Spontech Blog
DailyMail: How Real Madrid Paul Pogba or Christian Eriksen Compare
Paul Pogba or Christian Eriksen look set to complete Real Madrid’s summer spending… but how do they compare both on the pitch and off it?
TIME: Your Ultimate Guide to Team USA as the 2019 Women’s World Cup Gets Underway
The FIFA Women’s World Cup kicks off in France on Friday, when the host county takes on South Korea at 3 p.m. ET. Expectations are high for the top-ranked United States in the monthlong event.
SportsPro: Women’s World Cup: Who tops Hookit’s social media marketability rankings ahead of France 2019?
SportsPro’s official data partner, Hookit, lifts the lid on who is offering the most for their partners across social media ahead of the Women’s World Cup.
Forbes: Inside Serena Williams’ Plan To Ace Venture Investing
Nike’s swoosh generated more than $2 million in promotional value for the brand over the past 12 months, according to Hookit, which tracks celebrity influence on social media.
The Promotional Effectiveness Score: A Key Sponsorship KPI
In all, brands will spend $150B+ in 2019 on sports sponsorship and activation worldwide. With such a significant spend, these brands need a way to measure the return on this investment and track how well each sponsored entity is promoting their brand. The Promotional Effectiveness Score is a key piece of that measurement.
Whitepaper: Financial Brands in Sponsorship
In this report, two brands each from Banking, Insurance, and Investments sectors are compared to show which financial services brands are getting the most out of their sponsorship portfolio.
MBAction: The Future of MTB Sponsorship
Fabio Wibmer knows the value of social media and the proof lies in his Hookit results. He reigns supreme in Hookit’s “Mountain Bike” category for both followers and engagement. Here Fabio styles it out in San Francisco for a YouTube video.
Spontech Podcast Episode 3: New Balance
Listen to Ian Fitzpatrick, head of global content and digital marketing at New Balance, talk about which aspects of marketing New Balance focuses on
iSportConnect: Hookit Rankings: Latin American Footballers Ride High In Interactions
Players from Spain’s La Liga – coming from Latin America – are the most numerous in the latest list of social media interactions among athletes from sports sponsorship analytics and evaluation platform Hookit.