Spontech Spotlight
![[Los Angeles Times] Simone Biles, the greatest gymnast alive, could be the next marketing GOAT too](https://hookit.com/wp-content/uploads/2021/08/LA-Times-Simone-Biles.png)
[Los Angeles Times] Simone Biles, the greatest gymnast alive, could be the next marketing GOAT too
There’s a reason for the rhinestone goat outlined on Simone Biles’ leotard. At 24, Biles has redefined what’s possible in gymnastics by performing complex skills few in the world can match. It’s why she’s acknowledged to be the Greatest of All Time (try abbreviating it). When it comes to monetizing her abilities through sponsorships and other...
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Spontech Blog
Forbes: Abbott Taps Odell Beckham Jr. To Promote Pedialyte For Adults
The Abbott Labs brand takes another step today toward targeting adults and athletes with its first official product endorser. Cleveland Browns wide receiver Odell Beckham Jr. will promote Pedialyte through the 2020 NFL season and also serve as its creative director.
MSN Sports: How do Canadian Olympians make a career off a gold medal?
Jon Montgomery walking through Whistler, B.C., with a pitch of beer in hand. Mark McMorris stepping onto the Olympic podium, just weeks after breaking a rib. Tessa Virtue and Scott Moir sticking a final pose, proving a picture-perfect long program does exist.
Sports Illustrated: Much Ado About JuJu
Younger than many of the players just drafted, the Steelers’ JuJu Smith-Schuster is already an accomplished NFL receiver, yet that only begins to explain his outsized popularity and online fandom.
Infographic – Top 50 Female Athletes in Sport Sponsorships: First Half 2019
From the beginning of 2019 through to the end of July, we at Hookit have scoured over the numbers and compiled a list of the most popular female athletes on social media by social engagement.
Beyond the Flag: Formula 1: Max Verstappen ranked one of world’s most marketable athletes
Formula 1 driver Max Verstappen was ranked among the most marketable athletes in the world by SportsPro in their annual 50 Most Marketable.
Beyond the Flag: Formula 1: Charles Leclerc ranked one of world’s most marketable athletes
SportsPro, the leading sports business media company across print, digital and events, recently revealed their 10th annual 50 Most Marketable, a top 50 list in which they rank the 50 most marketable athletes in the world.
Tennis World Italia: Naomi Osaka atleta più commerciabile del mondo nel 2019
La numero 1 del mondo Naomi Osaka è in cima alla classifica dei “50 atleti più commerciabili del mondo del 2019”, che è stata pubblicata la scorsa settimana da SportsPro.
Japan Times: SportsPro names Naomi Osaka the world’s most marketable athlete for 2019
The London-based magazine and website stated that its comprehensive list “assesses athletes from across the world according to their marketing potential over the coming three-year period, taking into account criteria such as age, home market, crossover appeal, charisma and willingness to be marketed.”
SportsPro: 50 Most Marketable 2019: Who are Hookit’s social media marketing stars?
A look at athlete marketing through the prism of Hookit’s PE Score reveals an alternative top ten with a social media skew.