Spontech Spotlight
Hookit Joins With KORE Software
KORE Software Expands Sponsorship & Engagement Marketing Solutions with Key Acquisitions of Hookit & SSB’s Pro Sports Vertical KORE Software strengthens its position as the global leader in sports and entertainment solutions. With these acquisitions, KORE stands alone in its ability to help partners collaborate, deliver deeper fan...
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Spontech Blog
Sports Marketing on TikTok: A Brand Marketer’s Guide
Leveraging Your Ambassadors On The Platform What is TikTok? It's a social video platform that has a heavy dependence on music / sound. Content is filled with dances, challenges, lip syncing, comedy, talent videos, pranks, and more. More importantly, why should you...
![[SportsPro Media] Hookit’s Top 20 brands on the rise in 2021](https://hookit.com/wp-content/uploads/2021/03/SPM_Brands-On-The-Rise-March-2021-400x250.jpg)
[SportsPro Media] Hookit’s Top 20 brands on the rise in 2021
Roger Breum, director of marketing at spontech specialist Hookit, delves into the company’s vast trove of social media data to select 20 brands that are receiving most growth in digital value from their various sports sponsorships. Despite the pandemic, sports...
Event Recap: Australian Open 2021
In tracking the hundreds of athletes participating, the event accounts as well as the tour accounts, nearly 300 sports entities were active on social media during the Australian Open tracking window, beginning 5 February (3 days before the event began) and ending 24...
![[SportsPro Media] Hookit’s Motorsport Insight | A look back at motorsport sponsorship in 2020 and Daytona 500 analysis](https://hookit.com/wp-content/uploads/2021/03/SPM_Motorsports-YIR-Daytona-500-Feb-2021-400x250.jpg)
[SportsPro Media] Hookit’s Motorsport Insight | A look back at motorsport sponsorship in 2020 and Daytona 500 analysis
BlackBook official data partner Hookit analysed many of the major motorsport events and series in 2020, looking back at how sponsorship performed throughout the year. Also included is a special analysis of the 2021 Daytona 500 to kick off this year’s partnership....
Event Recap: NASCAR’s 2021 Daytona 500
While last year’s data is useful for benchmarking, racing has already begun for some series in 2021. NASCAR’s flagship event, the Daytona 500, kicked off the season on 14 February. We tracked the drivers, teams, venue, and NASCAR accounts on social media to evaluate...
NFL 2020 Season In Review
The Tampa Bay Buccaneers won the Super Bowl, but that doesn’t mean Raymond James Financial received the most sponsorship value throughout the 2020 season. In our NFL Sponsorship Postseason Recap Report, we examined the best branded campaigns of the season, which...
The State of Sports Marketing in 2021
Report: 2020 Sponsorship Year In Review Hookit’s 2020 Sponsorship Year In Review is compiled to allow marketers to benchmark their brand against other brands in their segment who are also investing in sports sponsorship as well as across industry verticals. The data...
Event Recap: Super Bowl LV
The Tampa Bay Buccaneers won Super Bowl LV on Sunday, but the Kansas City Chiefs generated more value for brand partners. The top brands promoted across the NFL during and in the lead up to the Super Bowl on social media: Nike, PepsiCo, Verizon, PepsiCo's Gatorade,...
European Football: Midseason Sponsorship Update
As we approach the Champions League’s Round of 16, the second half of most major football leagues across Europe will be well under way. We invite you to download Hookit’s Football Sponsorship Report, focused on sponsorship value and effectiveness for brands invested...