Value Promised, Value Delivered.
That’s Sponsorship Intelligence.
Sponsorship Analytics and Valuation Platform™
Introducing SPONTELLIGENCE, one platform to manage every aspect of your sponsorships, from start to end. Identify the right sponsorship partners. Maximize impact and value of your promotional campaigns. Strengthen your negotiations with proven value.
How does your organization prove value to sponsors?
“Hookit provided us the technology and resources to identify, analyze, and demonstrate to LAFC corporate partners the engagement that our team has built across multiple social platforms for our supporters and fans, all in advance of the inaugural season.”
How can you use this?
RESEARCH
At each stage, Hookit can help. When researching what sponsors to target, get information on the top brands that will be your highest impact sponsors along with their predicted current sponsorship mix.
PITCH
Use data that resonates in your pitch presentations and makes the impact you need to close a sponsor. Benchmark against other properties to justify why your organization is a fit for that brand with fan demographics and proven valuation data.
OPTIMIZE
Once you close, you need maximum impact for your partner. Hookit provides data & insights to optimize your campaigns to be sure to overdeliver for your clients. Your team can track what is happening to maximize those efforts in real-time.
REPORT
It’s important to show impact and reporting that is clean and informative. Share reports through your dashboard with your sponsors to blow them away with tangible data aligned specifically to their ROI and ROO goals.
RENEW
Once you demonstrate your impact, renewal discussions become easier. With data to prove your worth, sponsors can easily justify renewing and increasing their sponsorship spend with you!
What’s New
2021 SPONSORSHIP YEAR IN REVIEW
THE STATE OF SPORTS MARKETING ON SOCIAL MEDIA The goal of Hookit’s 2021 Sponsorship Year In Review is to provide a benchmark for brands and properties in sports to understand how they measure up on social media, where sponsorship value comes from, and how it is being...
VIDEO: F1 Sponsorship & Social Media Season Recap
Key Takeaways from 2021 & Lessons for 2022 Watch Roger Breum, Hookit’s Head of Marketing & Sponsorship Insights, walk you through the social media reach & growth of the series over the past season, the sponsorship impact for brands and which brands saw the...
Measure Your Sponsorship Amplification with Earned Media Analysis
Sponsorship is a unique form of marketing. Unlike advertisements, sponsorships leverage an individual or organization and all of the attention they garner. Athletes, teams, and leagues drive exposure and value for a brand via their owned social channels, but they also...
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