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INSIGHTS
2021 SPONSORSHIP YEAR IN REVIEW
THE STATE OF SPORTS MARKETING ON SOCIAL MEDIA The goal of Hookit’s 2021 Sponsorship Year In Review is to provide a benchmark for brands and properties in sports to understand how they measure up on social media, where sponsorship value comes from, and how it is being...
CASE STUDIES
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PODCASTS
![[PinkBike] Podcast: Rich Houseman Talks About Rider Sponsorship in 2021](https://hookit.com/wp-content/uploads/2021/03/PinkBike-podcast-Jan-2021-1024x675.jpg)
[PinkBike] Podcast: Rich Houseman Talks About Rider Sponsorship in 2021
Photo Kris Magenheim via PinkBike.com Rich Houseman knows a thing or two about what it takes to get sponsored. As the youngest ever factory-sponsored BMX rider, aged 6, he went on to become BMX World Champion and have a successful DH and 4X career. Rich moved into the...
ATHLETE SPOTLIGHTS
Making the Most of Athlete Partnerships at the Tokyo 2020 Games
Getting max sponsorship value out of every branded post The Tokyo 2020 Summer Olympic Games (in 2021) begin in 2 days. The athletes are in Tokyo and ready to compete. Your partnerships are set and your athletes have more ability to promote your brand now than in any...
NEWS & MEDIA
Hookit Joins With KORE Software
KORE Software Expands Sponsorship & Engagement Marketing Solutions with Key Acquisitions of Hookit & SSB’s Pro Sports Vertical KORE Software strengthens its position as the global leader in sports and entertainment solutions. With these acquisitions, KORE...
COMPANY NEWS
San Jose Sharks Partner With Hookit To Prove Value For World-Class Corporate Partners
The playoff-bound San Jose Sharks have partnered with Hookit, the market leader in sponsorship measurement and evaluation, to optimize their promotional campaigns and report on their impact for corporate partners.