Spontech Spotlight
Top Brands Across Sports – October 2021
A few weeks ago we launched the Brand Benchmark - the first of it’s kind view at all of the social exposure and value being generated in the world of sports. With that launch, Hookit customers will now have access to a near real-time view of global market, category and brand level analysis to benchmark their own performance as well as monthly...
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![[Kore Software] PODCAST – INSIDE DATA AND CHASING SPONSORSHIP VALUE WITH SCOTT TILTON](https://hookit.com/wp-content/uploads/2021/03/Kore-Podcast-Nov-2020-400x250.png)
[Kore Software] PODCAST – INSIDE DATA AND CHASING SPONSORSHIP VALUE WITH SCOTT TILTON
Data, measurement, and most importantly, the insights and what we do with them, is something that is driving the sponsorship industry. In a world where we are so connected, 24/7, globally, and with so many data capture points, the power that can be unlocked is...
![[SportsPro Media] Hookit’s Motorsport Insights | Ranking Nascar’s social stars from the 2020 season](https://hookit.com/wp-content/uploads/2021/03/SPM_Nascar-Nov-2020-400x250.jpg)
[SportsPro Media] Hookit’s Motorsport Insights | Ranking Nascar’s social stars from the 2020 season
Hookit, the BlackBook's official data partner, looks into the performance of Nascar, its teams and drivers during the 2020 season. As Nascar nears the end of its season with the Championship event at Phoenix Raceway, Hookit went under the hood of the US...
Report: The Top 50 Most Marketed Brands In Sports
CHASING SPONSORSHIP VALUE An Inside Look At The Top Brands In Sports, How They Got There, And What They Could Do Even Better This report dives into the methodology used to rank the brands, the trends in sponsorship including the impact of COVID-19, and how to use the...
![[SportsPro Media] How Motorsports Influenced The Top 50 Most Marketed Brands in Sports](https://hookit.com/wp-content/uploads/2020/10/50MM_BlackBook-motorsports-trends-400x250.jpg)
[SportsPro Media] How Motorsports Influenced The Top 50 Most Marketed Brands in Sports
READ THE FULL COVERAGE HERE How much sponsorship value was driven by the world of motorsports, where did it come from, and which brands were the beneficiaries of this promotion? (Insights by Hookit, Published by SportsPro)
![[SportsPro Media] PODCAST: Hookit CEO Scott Tilton Discusses The 50 Most Marketed Brands In Sports](https://hookit.com/wp-content/uploads/2020/10/SPM_Podcast-June-2020-400x250.png)
[SportsPro Media] PODCAST: Hookit CEO Scott Tilton Discusses The 50 Most Marketed Brands In Sports
LISTEN HERE Hookit Co-Founder & CEO Scott Tilton joins SportsPro Media to discuss how the rankings were created, the trends in the data as well as the broader sponsorship industry over the past year, and where sports marketing goes from here.
![[SportsPro Media] Trends in the Rankings of the 50 Most Marketed Brands in Sports 2020](https://hookit.com/wp-content/uploads/2020/10/50MM_Brands_trends-400x250.jpg)
[SportsPro Media] Trends in the Rankings of the 50 Most Marketed Brands in Sports 2020
READ THE TRENDS HERE Find out which sports nearly all the top brands were invested in, which brands were noticeably absent from the rankings, and what category to look out for when it comes to spending in sponsorship. (Insights by Hookit, written & published by...
![[SportsPro Media] The Rankings Explained: The Data Behind the 50 Most Marketed Brands In Sports 2020](https://hookit.com/wp-content/uploads/2020/10/50MM-explained-Nike-Getty-Images-via-SportsPro-400x250.jpg)
[SportsPro Media] The Rankings Explained: The Data Behind the 50 Most Marketed Brands In Sports 2020
(Image Source: Getty Images via SportsPro Media) READ THE ANALYSIS HERE Here, we break down where the data comes from and how it was analysed to arrive at the inaugural ranking, including insight into how sponsorship value is calculated. (Written by Hookit, Published...
![[SportsPro Media] The 50 Most Marketed Brands In Sports](https://hookit.com/wp-content/uploads/2020/10/Top-10-Brands-for-50MM-400x250.jpg)
[SportsPro Media] The 50 Most Marketed Brands In Sports
The Rankings: See All 50 Brands Here, you'll find the list of all 50 brands ranked in order, including stats on each, such as their total sponsorship value, # of promoters, and total social engagement.
![[SportsPro Media] Announcing The Top 50 Brands In Sports](https://hookit.com/wp-content/uploads/2020/10/SPM-press-release-50MM-400x250.png)
[SportsPro Media] Announcing The Top 50 Brands In Sports
READ THE ANNOUNCEMENT HERE This article was the initial reveal of the Top 50, first naming Nike as the Most Marketed Brand in Sport. See what else was released on day 1.