Spontech Spotlight
![[SBJ / SBD] Social standing: U.S. athletes expand media reach](https://hookit.com/wp-content/uploads/2021/03/SBJ_Rankings-Jan-2021.png)
[SBJ / SBD] Social standing: U.S. athletes expand media reach
LeBron James added more than 26 million new social media followers in 2020, according to data from Hookit. James tops the list for most social media followers among athletes plying their trade on major team sports in America with 146.2 million total, spread across Twitter, ... Read the full article here.
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Spontech Blog
Forbes: Ronaldo, LeBron Top The World's Highest-Paid Athletes Of 2017
https://www.forbes.com/sites/kurtbadenhausen/2017/06/07/ronaldo-lebron-top-the-worlds-highest-paid-athletes-of-2017/#390b906f4a1c
SportTechie: Cristiano Ronaldo Is One Of The World’s Most Tech-Savvy Pro Athletes
https://www.sporttechie.com/cristiano-ronaldo-one-worlds-tech-savvy-pro-athletes/
May 2017 Hookit Global Sports Social Rankings are Live!
https://web.hookit.com/ranks/
SportTechie: Kantar Media, Hookit Team Up To Help Clients With Social And Digital Media Valuation
Hookit, a company that actively tracks over 500,000 athletes, teams, leagues, events, federations, venues, brands and media properties, is partnering with Kantar Media, a global leader in media intelligence.
Kantar Media Partners with Hookit to Provide Social and Digital Media Measurement and Valuation
New Partnership Provides Most Comprehensive Sponsorship Measurement Capabilities for the Sports Industry
SBJ: Earnhardt Has More Interactions/Views On Social Than All NASCAR Drivers Combined
https://www.sportsbusinessdaily.com/Daily/Issues/2017/05/11/Marketing-and-Sponsorship/Earnhardt.aspx
Is Nascar’s Social Media Impact Headed for PIT ROW?
An in depth look on Dale Earnhardt Jr’s total social media impact and share of earned media value on social media.
ESPN: People can’t seem to get enough of Dale Earnhardt Jr. on social media
http://www.espn.com/racing/nascar/story/_/id/19350509/dale-earnhardt-jr-social-media-master
Bleacher Report: Cristiano Ronaldo Becomes 1st Footballer to Reach 100M Followers on Instagram
http://bleacherreport.com/articles/2707682-cristiano-ronaldo-becomes-1st-footballer-to-reach-100m-followers-on-instagram