Spontech Spotlight
Event Recap: X Games Aspen 2021
4 major sponsors of the X Games came out as the top 4 brands, with Red Bull, a major sponsor of many athletes in the event, rounding out the top 5. The X Games owned accounts drove the majority of the value (55%), but when it comes to athletes, snowboarder Anna Gasser needed just one post to drive the most value for brands. Her post showing...
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Spontech Blog
citybizlist: Social Starts Joins $16M Funding for Hookit
citybizlist: Social Starts Joins $16M Funding for Hookit
Relationship Science: Arrowroot Capital leads $16 mln round for Hookit
Relationship Science: Arrowroot Capital leads $16 mln round for Hookit
Hookit Raises $16M to Fuel Growth
Hookit, the Leading Sponsorship Analytics Platform, Raises $16M in Funding from Arrowroot Capital to Fuel Growth and Innovation
Crain’s: The King’s social media machine
The King’s social media machine
Crain's: The King’s social media machine
The King’s social media machine
Crain's: Social media: The 25 most engaged athletes on the Browns, Cavs and Indians
Crain’s: Social media: The 25 most engaged athletes on the Browns, Cavs and Indians
July 2017 Social Media Rankings
https://web.hookit.com/ranks/
Speed Sport: Measuring Social Media
https://drive.google.com/file/d/0B7qXHZ6MW5-_b3lIWkc4dzVFRzA/view?usp=sharing
Sports Business Journal: Data Shows World Surf League Had Most-Watched Video Globally Over Last Year
https://www.sportsbusinessdaily.com/Daily/Issues/2017/07/21/Research-and-Ratings/Hookit.aspx