Spontech Spotlight
[SportsPro Media] Hookit’s Motorsport Insight | A look back at motorsport sponsorship in 2020 and Daytona 500 analysis
BlackBook official data partner Hookit analysed many of the major motorsport events and series in 2020, looking back at how sponsorship performed throughout the year. Also included is a special analysis of the 2021 Daytona 500 to kick off this year’s partnership. With the 2021 motorsport season nearing the start for...
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Quanto vale Cristiano Ronaldo sui social
Dai follower alle sponsorizzazioni: perché i numeri del campione portoghese sui media digitali sono (quasi) più straordinari di quelli sul campo
World Cup Traction Tracker, week 3
Hookit takes a look at the players, teams and brands driving social engagement in Russia.
The rise of James Rodriguez: How the World Cup Golden Boot made JR10 one of football’s highest earners
This time four years ago James Rodriguez had just scored a brace in the World Cup Round of 16 against Uruguay to set up a quarter-final clash with South American rivals Brazil.
IMSA Announces Hookit As Official Data And Analytics Supplier
The International Motorsports Association (IMSA) announced today a long-term partnership with Hookit, the leading sports sponsorship analytics and valuation platform.
Improving Sponsorship Value And ROI: NBA Case Studies
Among all the sports teams, athletes, leagues and federations present on social media, none has been successful as much as the NBA. With…
The business of being Cristiano Ronaldo
Here’s a look at how he built his multimillion-dollar empire.
Social Media ROI of the 2018 FIFA World Cup
The biggest celebration of global football, the FIFA World Cup is just kicking off. Millions will root for their national teams to win the…
What we learned about Sponsorships at Leaders Week New York
Those are legacy models that were created on a consumer behavior that is no longer there. We need to evolve the model, and…
These are the players that sponsors are counting on most at the 2018 World Cup
More than one billion fans tuned in to watch Germany beat Argentina in the 2014 World Cup final. FIFA will be expecting similar numbers this summer.